Don's World blog

Use a headline that catches the attention of your
target audience.

You could use many different types
of headlines, free offers, guarantees, testimonials,
news stories, questions, benefits, warnings, statistics,
features.

Make your ad’s keywords and phrases stand out
by enlarging the text. This technique works wonders
with headlines and sub-headlines. People see them
first because it’s easier for their eyes to focus on.
You could also use different fonts for your headlines
than the rest of your ad copy.

Make your product?s list of benefits and features
stand out by using a symbol in front of each of them.
The symbol could be a dash, solid circle, star, etc.
Also indenting them will help make them stand out.
Each benefit should be written like a headline to get
the readers? attention and tell them what?s in it for
them.

Change your ads regularly. Your prospects could
get bored seeing the same ad all the time. Statistics
show people usually see the same ad 7 times before
they actually buy. Just change them enough to keep
them from being over-exposed. For example, if your
ad said. “FREE Killer Marketing E-book!”, you
could change it later on to “FREE Sizzling Marketing
E-book!”

Lower the chances of negative word-of-mouth
marketing. You’ll always have customers who are
dissatisfied. Try to please them as much as possible.
You could give them a refund, discount, a free
product, a coupon, a rebate, a compliment, etc. Just
be polite and stay calm if they are angry or frustrated
with your business.

Give people a deadline to order. Tell people if
they order by Sept.15, 2002, they will get a
discount or free bonuses. This will create an urgency
so they don’t put off buying. Another example,
“Order before 8:00 p.m. US/EST and get a second
product of your choice for free!”

Offer people a money-back guarantee. The longer
the guarantee, the more effective it will be. It could
be a 30-day, 60-day, 1 year, or lifetime guarantee.
You could also offer them double or triple their
money back or a set amount of money back, like
%25. You could also allow them to keep the product
if you can afford to do that, even if they ask for a
refund.

Offer a free on-site repair service for products you
sell. This is convenient for people because they won’t
have to send it away for repairs and they won’t have
to be without the product for a long period of time.
If they have to send the product to you to get
repaired, offer them free shipping.

Publish testimonials on your ad copy. They will
give your business credibility and you’ll gain people?s
trust. It’s important to include the person’s full name
and location with the testimonial. For example, “Jon
Goodhart, Auto Mechanic, Wooster, Ohio.”

This blog is to insure that the word is passed on to everyone.